For most businesses revenue growth is typically the default priority with customer acquisition being a significant challenge for achieving business growth. In the New Normal, the entire process of customer acquisition has evolved from finding new leads to converting those leads into paying customers. Most consumers no longer react to outbound marketing techniques. They instead respond to companies that offer something of value to them via inbound marketing campaigns.
In the New Normal, a successful business has a marketing engine comprised of five critical gears that are interlinked. These gears are:
- Social Media
- Tracking & Analysis
These five interlinked business gears will propel your business online presence forward and will attribute to your company’s growth with higher lead conversion and customer acquisition rates.
In order for your business to be successful in the New Normal, your business must evolve to incorporate all five gears while ensuring that they are interlinked and working as one closed looped marketing system. The infographics below demonstrates the detailed steps for a complete and effective online presence and marketing.