Campaign analysis enables organizations to gauge the success of various campaigns by measuring campaign costs, leads generated and leads converted to customers. Campaign analysis begins by trending campaign costs and targets over time, calculating the return on investment for executed campaigns and measuring the variance in lead generation and costs against goals. Evolve36 uses statistical techniques to identify characteristics of top-performing campaigns, customer and product buying affinities, and profiles of converted customers; future campaigns can be optimized for more targeted customer segments with more targeted product offers. In combination with campaign management tools, these analyses are being automated, with feedback from executed campaigns improving offers and generating prospect lists for follow-up campaigns.

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